Why is Japanese packaging design so popular?
Japan is one of the most packaging-conscious countries in the world, and their packaging design has always been a leader in the industry. So what makes Japanese packaging design so popular?
If you want to know the answer, you must start with the characteristics of Japanese packaging design. Generally speaking, Japanese packaging design has three characteristics: "the perfect blend of locality and innovation", "the idea of focusing on the combination of tradition and modernity", and "the inclusiveness of the perspective of inspection".
"The perfect blend of locality and innovation"
Many packaging designs in Japan are permeated with the element characteristics of the country, and then form a packaging design with Japanese characteristics "local taste". The main reason for the formation of the "local taste" is the multicultural environment and the self-reliant national consciousness. Or in other words: "It is the strong sense of local belonging of the Japanese nation and their unique collective idea-this kind of consciousness can give birth to a common spirit and similar taste."
Driven by the common aesthetic spirit of "Japanese taste", under the social conditions of enhanced original awareness caused by competition, and in an atmosphere of great respect for the originality of designers, Japanese designers have deliberately played their "re-creation" on traditional platforms. Ability. For example, the redevelopment and reprocessing of traditional materials to make them produce new ideas. Re-printing those meticulous patterns on Washi paper using the meaning of the new fashion, and then using this type of Washi in future designs, has kept the "Japanese taste" alive and changing.
"Pay attention to the concept of combining tradition and modernity"
Japan has been extensively influenced by Chinese culture in history, and later gradually developed its own national style, which is well reflected in its packaging design. After the Meiji Restoration Movement, Japan implemented a civilized and enlightened policy. The door of the country was opened, and various foreign art genres and design thoughts were introduced to Japan in all directions. Modern art such as Art Nouveau and Bauhaus design philosophy has had a profound influence on Japanese design. Between tradition and modernity, East and West, Japan has explored a Japanese-style modern packaging road. After a long period of accumulation and refinement, Japanese traditional packaging culture has reached a very simple and refined level, forming a unique aesthetic standard.
For example, pure rice wine packaged with straw, the flexibility of the straw provides the necessary protection for the glass, and at the same time shows the mellow aroma of rice wine. Ten grains of rice are carefully kept at the handle woven by the two straw ropes, suggesting 100% of the grain composition. In addition, the Song version of the poster posted on the packaging grass adds to the brewing history of rice wine, making the entire packaging integrated into a cultural atmosphere. There are also eggs wrapped in straw. The straw not only gives the eggs a strong protection, but also presents the freshness of the eggs.
It can be seen that the biggest feature of Japanese packaging design is to emphasize the discovery and promotion of traditional design styles while drawing on and absorbing foreign advanced design concepts. Traditional design and modern design coexist, emphasizing national traditions without losing modern civilization.
"Inclusiveness of perspective"
From the perspective of packaging design, the style can be roughly summarized into two categories, one is the modern "foreign" style, and the other is the traditional "he" style; although it can also be divided into comprehensive forms, but The two types of "he" and "foreign" are still the main types. Just like the girls on the streets of Japan, there are images of colorfully dyed hair and exaggerated and open fashion clothes, and there are also images of elegant and reserved wearing traditional kimonos and clogs, stepping on small and small steps. These two styles echo each other and are eye-catching, making people feel that tradition and modernity, simplicity and fashion coexist harmoniously.
In fact, there are many good packaging designs in China that also have the above three characteristics, such as tea packaging and gourmet packaging. As long as you make continuous progress in learning, I believe that China's domestic packaging design will surely set off a new wave in the design field!